About Me

Hi, I'm Sonali

I'm a UX designer who cares deeply about the people using the things I build. I get excited about the hard problems -- the enterprise tools, the AI features, the workflows that nobody thinks can feel good to use. My favorite thing is finding the moments where a product can spark a little joy, even in the most complex systems.

San Diego, CA
Sonali Simhal

6+

Years in UX & Design

20+

Features Shipped

8

Agile Teams Supported

My Story

I didn't take the straight path to UX. I started in strategic consulting at Deloitte, where I got to work on all sorts of problems -- from redesigning government websites to helping build the National COVID-19 Response Tool. Somewhere in the middle of that, I realized the work I loved most was the design work: figuring out how people actually use things and making those things better.

So I went to grad school at Maryland Institute College of Art, got my Master's in UX Design, and made the switch. Now I'm at Appian, where I've had the opportunity to work on multiple teams across Process Automation, AI, and Government Solutions. The common thread? Complex systems that real people have to use every day.

What drives me is empathy -- not as a buzzword, but as a daily practice. I talk to users, I sit with their frustrations, and then I design something that respects their time, their intelligence, and maybe even brings a small moment of delight to their day. I think people deserve to feel good using the tools they depend on, even at work.

Outside of work you can find me:

  • Learning to take aesthetic pictures

    Living in sunny San Diego makes this easier!

  • Exploring coffee shops

    Chasing good vibes and great cold brew

  • Reading thrillers

    My Kindle is one of my most prized possessions

  • Hanging out at home

    Quality time with my husband

How I Work

Listen first, design second

I don't jump to wireframes. I start by understanding the people -- their frustrations, their workarounds, the moments that drain their energy. That empathy shapes every decision I make.

Design with engineering, not just for them

The best work I've done has come from sitting side-by-side with engineers and PMs. I care about what's buildable, and I think that makes the designs better, not worse.

Ship, learn, make it better

I'd rather get something in front of users and watch their reactions than spend months polishing in isolation. The joy is in seeing someone use what you built and it just clicking.

Design Interests

AI & Machine LearningHuman-Centric UXDesign SystemsAccessibilityData VisualizationWorkshop Facilitation

Let's Connect

I'm always up for talking shop -- whether it's about a role, a tricky user challenge, or just swapping notes on fun new design patterns!