Open to new opportunities

Hi, I'm Sonali
Product Designer

I believe the best products don't just work well -- they spark something. I design with deep empathy for the people behind the screen, creating experiences that feel human.

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Results

Impact by the Numbers

Good design should make people's lives better in ways you can actually see.

DocCenter
75K+

Documents processed through DocCenter

DocCenter
45 → 1days

Audit backlog reduction for a mortgage company

DocCenter
75%

Faster review time on physician statements

Sample Data
98%

Time reduction to generate realistic test data with AI

My Approach

How I Work

A flexible framework that adapts to each unique challenge.

01

Discover

Deep-dive into user research, stakeholder interviews, and competitive analysis to uncover real problems worth solving.

02

Define

Synthesize insights into clear problem statements, user flows, and design principles that guide every decision.

03

Design & Test

Rapid prototyping with continuous user feedback. I iterate until the solution truly resonates.

04

Deliver

Polished designs with detailed specs, smooth engineering handoff, and post-launch measurement.

Background

Experience

Download Resume

User Experience Designer II

Current

Appian Corporation

Jun 2022 - Present

As sole UX Lead across three cross-functional agile teams, I design and ship end-to-end user flows for AI-powered enterprise SaaS features spanning document processing and government procurement. I've championed 12+ AI features while establishing company-wide design standards, optimized DocCenter workflows to accelerate customer use cases by 75%, and leveraged AI tools like Kiro to bridge design and front-end development.

AI/ML ProductsDesign SystemsUser ResearchMentorship

Greenhouse Experience Design Fellow

Deloitte Greenhouse

Feb 2021 - Feb 2022

Selected from 40+ applicants for a competitive 12-month Presidential Fellowship during the 2021 Presidential Transition. I advised executive-level government clients on digital transformation strategy and designed 30+ custom immersive workshop experiences. This role taught me how to align senior stakeholders around a shared direction, fast.

Experience DesignWorkshop FacilitationStrategy

Consultant

Deloitte Consulting

Aug 2019 - May 2022

Led end-to-end UX design for a state government website redesign, reducing benefits processing time by 150% through user interviews, journey mapping, and flow optimization. Also designed responsive web experiences for the National COVID-19 Response Tool for the Dept. of Veterans Health Affairs, iterating based on usability testing and stakeholder feedback.

UX ResearchInteraction DesignResponsive DesignAccessibility

Education

Master's in UX Design

Maryland Institute College of Art

2021 - 2023

B.S. in Commerce: IT, Marketing, Business Analytics

University of Virginia

2015 - 2019

Skills

User Research & Usability TestingInteraction DesignResponsive DesignWireframing & PrototypingDesign Systems & Component LibrariesAI/ML Experience DesignAI Prompt EngineeringAccessibility (WCAG)Data-Informed DesignStakeholder CollaborationMentorship

Tools

FigmaFigma MakeClaudev0 by VercelKiro CLIMiroJIRAAdobe Creative SuiteMicrosoft OfficeAppian SAILGemini

Get In Touch

Let's create something people love

I'm looking for my next senior UX role -- somewhere I can bring empathy to complex products and help teams create experiences that spark joy for the people who depend on them.

ssimhal@gmail.com
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Open to senior UX design roles